Online marketing becomes complex in a short amount of time. With 1,000,000s of existing prospects and new ones being added daily, knowing which prospects are the right ones to focus on becomes harder and harder. Content is constantly being generated in order to keep them engaged and interested, but does it work?
Having multiple product lines and business units adds even more complexity: prospects need to be properly segmented & managed, and organizational ownership properly assigned & maintained to provide an experience that increases sales ROI and improves customer retention. GDPR, CAN-SPAM, CASL and other international email distribution laws also need to be followed, and the existing list of prospects constantly managed to ensure ongoing compliance.
We work together with you to uncover your TOP prospects and to increase your organization’s marketing and sales ROI: we implement & manage marketing operations systems based on your business needs, using proven industry best-practices.