AIMay 22, 2026
01 — Diagnostic
A five-minute read of your revenue engine.
Written by a system that has seen a thousand of them.
02 — What you get back
A four-page brief, addressed to your CFO as much as to you.
01
Maturity score — A single index across 12 weighted dimensions, benchmarked against ~1,400 mid-market B2B SaaS revenue stacks.
02
Top three leaks — The specific bottlenecks costing you ARR, each one tied to a dollar figure, each one ranked by how reversible it is.
03
Stack assessment — The tools you are over-paying for, the tools you are under-using, the tools you do not have but should.
04
Build vs. buy call — For each leak, our written read on whether to buy a tool, configure what you have, or build a custom system. With math.
See where your revenue is leaking.
03 — Why it is free
Two reasons.
The diagnostic qualifies both sides. If your stack is healthy and your motion is tight, you do not need us — and the brief will say so. If the leaks are large, the brief becomes the natural input to an Engineering Blueprint.
The second reason is that we underwrite our own funnel. A studio that will not invest five minutes of compute in a prospective client is not a studio you want underwriting a six-figure build.
04 — The twelve dimensions
What gets scored, and why.
01
Pipeline visibility & forecast accuracy — How well your pipeline reflects reality, and how often your forecast is right by quarter-end.
02
Lead routing & speed-to-lead — How long it takes a qualified inbound to reach a human, and how often the right human gets it.
03
Sales → CS handoff & retention — How much context survives the handoff, and what that costs you in net retention.
04
Data integrity & contract hygiene — Whether your CRM is a record-keeping system or a fiction-writing system.
05
Tool overlap & per-seat tax exposure — The dollar value of the capabilities you are paying twice for.
06
Funnel attribution & multi-touch math — Whether your attribution model is defensible to a CFO or to a board.
07
Signal capture & intent routing — Whether the buying signals you generate ever reach the rep equipped to act on them.
08
Churn detection & expansion mechanics — How early you see at-risk accounts, and how systematically you trigger expansion.
09
Pricing & packaging instrumentation — Whether your pricing decisions are made from data or from anecdote.
10
Compensation alignment & SPIFF discipline — Whether your comp plan rewards the behavior your strategy actually requires.
11
Reporting cadence & exec readout quality — How much of your team's week is spent producing reports vs. acting on them.
12
AI-readiness of the data layer — Whether your data is structured to be operated on by a model, or only by a human.
Each dimension is scored 1–5. The report explains the score, the evidence, and the cost of leaving it alone.
05 — Sample output
06 — Questions
Common questions about the Revenue Architect diagnostic.
01
What is a revenue maturity assessment? — A structured scoring of a company's revenue operation across twelve weighted dimensions — covering pipeline mechanics, data integrity, tool overlap, handoff hygiene, forecast discipline, retention signal, and AI-readiness. The output identifies the specific bottlenecks costing ARR and benchmarks the company against comparable B2B SaaS stacks.
02
What does the Revenue Architect output include? — A four-page brief: a maturity score across 12 dimensions, the top three revenue leaks with dollar estimates, a stack assessment identifying tool overlap and gaps, and a written build vs. buy call for each identified leak with the math that produced it.
03
Is the diagnostic free? — Yes. No credit card. No discovery call. No follow-up unless requested. The diagnostic qualifies both sides: if the stack is healthy and the motion is tight, the brief will say so and no further engagement is required.
04
How is the Revenue Architect different from a sales audit or a RevOps assessment? — A sales audit focuses on pipeline hygiene and rep performance. A standard RevOps assessment produces a gap analysis and tool recommendations. The Revenue Architect specifically scores AI-readiness across twelve dimensions and returns a written brief the CFO can use as an input to a capital decision.
07 — Insights
Reading from the studio.
A diagnostic score is only as good as the data and the mechanics behind it; these notes cover pipeline signals, data foundations, and the RevOps fundamentals that turn a score into an action.
